|
Introduction – This article is a collection of my own personal and private views. *Please be sure to read my FINAL COMMENTS at the end of this article. They are vital to your flooring future.* Selecting a floor today couldn't be more confusing. Which laminate should you choose? Which brand should you buy? This article describes some of the fundamentals about laminate flooring, including detailed comparisons and product-to-product technical differences. The differences have even been backed by LABORATORY TESTS on more than 70 different laminate products in both abrasion resistance and moisture absorption. For those competitors that like to copy my articles, the bar has been raised. We have invested over $25,000 in laboratory work for this article.
I know that as a floor covering shopper, you must progress through STEVE'S
STAGES OF FLOOR SHOPPING and during these stages you may very well lose your
mind. (I am only half joking.) The first Brand Wars article created so much
email to me and consumer feedback that it was really overdue to freshen up the
article. The information contained within this article is of unparalleled depth
and breadth.
When I started iFLOOR.com (then called efloorcovering.com) in 1998 --
becoming the first online flooring store -- we had one simple goal: educate the
consumer. If we could do that successfully, the business would be rewarded in
kind. iFLOOR.com was the first and has become the leading and largest flooring
website in the world.
Why even write such an article?
Our parent company Smooth Corporation was recently named the 115th largest
Internet Retailer and the 107th Fastest Growing Private Company on the Inc. 500.
There have been many other accolades for the work of the fine people within the
organization and I therefore dedicate this article to the men and women that
make iFLOOR.com and Smooth Corporation one of the best companies in the
world!
My decision to tackle the chore of providing information about laminate
flooring was partially based on the demands of my customers. More than 500,000
flooring shoppers have read the article PERGO® VS. THE WORLD that I wrote a
number of years ago. Its message was not to be oversold by people who didn't
understand the true facts about laminate floors. Part of the point of that
article was to help people understand where laminate flooring fits into the
whole scheme of things and today this still is an important need. People today
are still oversold and misled about laminate flooring.
People should buy floors based on realistic performance expectations as well
as true sales information. As you establish your expectations for your new
flooring, remember: this is a floor and it will be walked on and put under a lot
of living. This fact, in itself, leads to changes in appearance from the time
when the flooring was brand new. Don't let a warranty talk you out of reality.
You know the old saying, "If it sounds too good to be true, then it probably
is." Common sense should not take a back seat to promises made by salespeople or
unbelievable warranties. Warranties in general are not worth the paper they are
written on. Just ask the people with LIFETIME warranties from the now defunct
Pickering Flooring Company. Warranties are only a part of the puzzle, but you
shouldn’t base your decision on warranties.
All laminates are really not created equal
One really simple concept to understand is that laminate floors are made
differently and those differences lead to a clear line of comparison between
laminate flooring makers. However, if you were to take the CEOs of each flooring
brand and ask them a simple question like, "Is your flooring truly the BEST
laminate flooring?" It is likely that each one would reply in the predictable,
yet not mathematically possible, answer of "yes." I'll bet that if we hooked
them to a polygraph we might get some real answers. Until then, this is the kind
of thinking that will continuously be passed down to sales organizations and
sales forces in the retail stores where consumers shop. Any questions on why you
get conflicting information?
So we thought it would be a good idea to remove conflicts by getting all the
products tested at one independent laboratory. The lab was given samples in the
blind, which means they didn’t know who made the products. Each sample was given
a number and the results for each number were recorded as the testing
progressed.
When I say that laminates are not created equal, let me share some live lab
results that demonstrate this concept. One floor we tested had 9800 revolutions
on the TABER test. Another floor at a similar price point had only 380
revolutions. Without getting into the details on how the testing is done, let me
say that the higher the number the better. 1800 revolutions is the residential
minimum. 2500 is the minimum for light commercial. 3000 is the minimum for full
commercial flooring. As another data point, one of the floors tested had only a
0.5% swell while another style had a 34% swell – WELL above the maximum standard
of 20%.
The unique part of this report is that one lab tested all products with the
exact same methods thereby giving a good relative indicator for each product
tested. This is a positive thing for you because you get to see all these
products tested by only one independent lab.
Brands are like stars in the sky
There are now so many different brands and manufacturers that it has really
become a challenge to get to the bottom line. Also, I think that it is important
for consumers to realize that one manufacturer makes many different brands. The
purpose of this is to be able to market different products through different
channels. Pergo, Dupont, BHK and Columbia create contract manufacturing
relationships with other factories and then market the products under their
brand name. This can lead to confusion. Pergo makes Pergo Select and that is an
excellent product. It does not make Pergo Signature which is found in Lowe’s and
is a lower quality product when compared to Select. In the end, the
manufacturers are just trying to keep retailers happy by reducing the so-called
channel conflict between big boxes and traditional retailers.
You can only imagine the amount of headaches the Internet has caused for
flooring manufacturers and retailers. A great amount of frustration and energy
is spent trying to control what is shown on the Internet. There can be a large
disparity between prices that you, as a consumer, are able to buy online
compared to offline. Sometimes this is a result of efficiencies, sometimes just
low price mentalities and other times shady Internet dudes trying to make a
buck. It’s hard for consumers to know who to trust online or offline.
There are more than a few manufacturers with an active strategy trying to
keep prices higher than they should be for consumers. For those interested in
staying informed about companies that are actively engaged in trying to take
your rights away by artificially increasing prices or otherwise reducing
distribution, please email me with PRICE FIXING in the subject line and I will
add you to my mailing list on the subject.
Natural Hardwood vs. Pergo® Wood
Now I know that someone out there is asking – yes, all this is well and good,
but what is the difference between Pergo® and true hardwood floors? I use the
brand Pergo® because it is now the generic equivalent of the entire laminate
flooring category. Like Kleenex has become the generic name in tissue paper, so
too has Pergo® marketed itself to the top of laminate. Unfortunately, people in
general, when they say Pergo®, they mean laminate flooring. That is a fact.
So back to the question – what is the difference between laminate and
hardwood? As an industry sector, not a lot. However, as material category,
hardwood is a natural product and laminate is, well, unnatural. I should say
synthetic, but unnatural makes it sound more fun. Hardwood relies on a natural
surface combined with some kind of finish to create a visual and wearable
surface.
Laminate floors, on the other hand, use a photo or drawing of wood to create
the surface aesthetic. It is also designed to be durable by using a tough finish
and laminate is most known for its easy-to-install roots. Of course the word
easy can be relative. There are some who would still insist that laminate is a
tough job. However, in general, laminate is one of the easiest floors to be
installed by a non-professional.
Tell us the answer already!
A lot has changed over time. Pergo® has gone from top of the pack to the
bottom and is starting to regain some strength with Pergo® Select. Mannington
has taken a lot of hits recently and is doing a terrible job of getting the
product to the market. Formica and Pickering are out of the flooring business.
Witex is in bankruptcy and its on-again-off-again US strategy is too risky to
make it a choice for the foreseeable future; therefore you will not find Witex
in my list of reviews. Quickstep is a new power player and now owned by the
flooring giant Mohawk Industries; the same company that needed some help in
laminate thereby making Quickstep a welcome and powerful part of the Mohawk
team. Shaw makes a lot of flooring too and their flooring options are starting
to show promise. Plus, there are countless Chinese imports, European imports,
private labels and other variables to keep you guessing.
One note about imports from China and other countries: Laminate was invented
in Europe and today many of today’s major brands are still made in Europe. Some
other countries including China, Malaysia, Russia and a few more are now
producing laminate -- with mixed results. Just like floors made in North America
or Europe, there are some good ones and some bad ones.
I will also mention that certain brands may have been covered which we feel
are substandard and not worth the time to cover. Still other brands have such
terrible distribution and accessibility that covering them would also be a waste
of time since only a select few may be able to buy the product. There are a
number of private label products that are not covered today, but may be added in
the future as we have more resources for lab testing and detailed analysis.
The official rating system
5 Stars in Each Category.
The best overall score is calculated from the total of all categories. The
more stars, the better the score. One (1) star is the lowest and five (5) stars
the highest. Highest possible score is fifty (50) stars.
Color and Design
This category is based on the variety and breadth of the color line.
Basically, the more colors and styles a brand offers, the higher the score.
Having more than just a standard oak will generally lead to a higher score. If a
brand has colors and styles that are copies of other brands they will have a
lower score.
Warranty
This category is scored on how the brand compares to the industry benchmark,
which is a 15-year wear, a 15-year fade, a 15-year stain, and a 15-year moisture
warranty. We are not implying that the warranties are what should determine your
decision. We are just giving a comparison to other brands. Typically, the
lower-end lines have shorter warranties. Do remember that warranties have a lot
of fine prints in them. If a brand has simply added warranty coverage to their
literature without actually improving their product, we did not score them
well.
Ease of Installation
This score is based on how easy a do-it-yourself customer can install the
floor. The fewer steps in the installation, the higher the score. A very good
floor may be tougher to install, like a square or tile format. Planks are
definitely easier. Remember that professional installers are great resources if
you need them, but that many floors are within the scope of a good
do-it-yourself customer.
Durability
Perhaps the biggest indicator of long-term satisfaction is durability. The
flooring wear layer is the biggest factor. Additional important components are
the core material density, the balancing layer of laminate on the back and
several other more technical details. The lab results for the TABER test (a.k.a.
abrasion resistance test) that I received on each product also weigh
specifically into this category. Scratch resistance, stain resistance, UV fade
resistance, cigarette burn resistance and static coefficient of friction are all
factors here as well.
Customer Feedback
This is based on what customers tell us AFTER the floor is installed. The
look of the floor, maintenance, warranty, and overall customer expectations are
compiled in this category. This is real-life experience that is being scored
here. Customers that are providing feedback are a great source of
information.
Professional Feedback
This is based on what our professional installers tell us DURING and AFTER
the flooring is installed. Our installers want the floors to be consistent and
easy to install. This works to their benefit as well as the consumer's because
it leads to a better quality installation. Flooring professionals are a great
source of continual feedback..
Moisture & Core
The moisture and core rating covers more than just how well the floor holds
together. It covers the mechanical locking system, which is now the standard,
clearly making it an important factor. Additionally, the moisture absorption
rate for each floor also weighs heavily in this category. The lab tests for the
core moisture absorption are weighed into this category. THIS IS IMPORTANT.
There are some floors that FAIL the residential maximum edge swell test
allowance that is an already generous 20%.
Price-to-Value Ratio
The price/value rating is all about getting the most for your money. Sure
there are some 79 cent laminate floors out there. But the P/V ratio on those is
terrible. Buying a 6mm piece of crap even for your basement or your kid’s room
is a waste of time –when you know about a .99 cent laminate floor that is 8.2mm
with an awesome wear layer. Knowledge is power!
Uniqueness
We wanted to reward manufacturers for bringing something unique to the
industry instead of just copying another's idea. We also factor in how
comprehensive the accessories program is with the brand. For instance, having
laminate covered matching trims is one key to a good score. Things like a
beveled edge or being able to make a handscraped laminate is something that will
give you a better score here. Also, some of better features like random lengths,
thinner widths or just having some really cool designs will land a good score
here.
Brand Reliability
Many brands of laminate floors are becoming recognizable in the market and we
rate how reliable a brand is during claims process. This is a key factor because
what a warranty says and how a manufacturer handles that warranty can be two
different things. One thing that can lower the score a bit is if the brand is
new to the market. We have no real way to assess a new company's ability to
handle complaints. Just in case you are curious, floors do get complaints. So
this, again, is an important category. I will say typically it’s the retailers
that make more of a difference in claims than the manufacturer. Some retailers
make it part of their mission to act as a consumer advocate in the case of a
claim. In general, manufacturers are all about misdirection when it comes to a
complaint. More about that in a future article.
| Alloc Home Flooring |
| Color and Design |
  |
2 |
| Warranty |
 |
1 |
| Ease of Installation |
   |
3 |
| Durability |
   |
3 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
  |
2 |
| Price-to-Value Ratio |
  |
2 |
| Uniqueness |
  |
2 |
| Brand Reliability |
  |
2 |
| Total |
21 |
| Alloc used to be a great innovator. Now, they are just another
producer of laminate. Nothing special. The home flooring range of products is a
middle grade of laminate with nothing distinctive about it. In general, I think
that Alloc has a great history and will hopefully rise again to become an
important player. They have taken a generally anti-Internet policy which is also
not helpful to consumers trying to find the best
deals. |
| Alloc Stone Tile |
| Color and Design |
  |
2 |
| Warranty |
   |
3 |
| Ease of Installation |
  |
2 |
| Durability |
 |
1 |
| Customer Feedback |
   |
3 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
 |
1 |
| Price-to-Value Ratio |
   |
3 |
| Uniqueness |
   |
3 |
| Brand Reliability |
  |
2 |
| Total |
22 |
| The Alloc Stone Tile line is a narrow range of more natural looks
that is pretty decent to look at. The nice looks, however, are offset by a near
failing grade in the moisture absorption category. Too close for comfort. In
general, I think that Alloc has a great history and will hopefully rise again to
become an important player. They have taken a generally anti-Internet policy
which is also not helpful to consumers trying to find the best
deals. |
| Alloc Original |
| Color and Design |
   |
3 |
| Warranty |
   |
3 |
| Ease of Installation |
    |
4 |
| Durability |
    |
4 |
| Customer Feedback |
    |
4 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
    |
4 |
| Price-to-Value Ratio |
  |
2 |
| Uniqueness |
   |
3 |
| Brand Reliability |
  |
2 |
| Total |
31 |
| Alloc Original is the best offering from Alloc in North America. A
solid performance here in durability and moisture resistance. The range,
however, is too narrow. If you are looking for Alloc, this is your top choice,
but I can say from my past history of covering Alloc that they can do better.
There are a lot of smart and dedicated people at Alloc that will hopefully make
progress soon! In general, I think that Alloc has a great history and will
hopefully rise again to become an important player. They have taken a generally
anti-Internet policy which is also not helpful to consumers trying to find the
best deals. |
| Alloc Domestic |
| Color and Design |
  |
2 |
| Warranty |
 |
1 |
| Ease of Installation |
   |
3 |
| Durability |
 |
1 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
    |
4 |
| Price-to-Value Ratio |
 |
1 |
| Uniqueness |
  |
2 |
| Brand Reliability |
  |
2 |
| Total |
20 |
| Alloc Domestic failed its minimum residential abrasion resistance
in our lab tests. Enough said. In general, I think that Alloc has a great
history and will hopefully rise again to become an important player. They have
taken a generally anti-Internet policy which is also not helpful to consumers
trying to find the best deals. |
| Armstrong Nature’s Gallery Exotic |
| Color and Design |
   |
3 |
| Warranty |
   |
3 |
| Ease of Installation |
   |
3 |
| Durability |
   |
3 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
   |
3 |
| Price-to-Value Ratio |
  |
2 |
| Uniqueness |
   |
3 |
| Brand Reliability |
   |
3 |
| Total |
27 |
| Armstrong has made a more significant effort over the past few
years to become a player in laminate flooring. In general, they have not been
that successful, considering their huge brand name. However, Nature's Gallery is
a good step forward in terms of design and styling. Although narrow in color
choice, the colors themselves are great and the 4-sided bevel is a great
accent. |
| Armstrong Cumberland Collection |
| Color and Design |
  |
2 |
| Warranty |
   |
3 |
| Ease of Installation |
   |
3 |
| Durability |
    |
4 |
| Customer Feedback |
   |
3 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
   |
3 |
| Price-to-Value Ratio |
    |
4 |
| Uniqueness |
   |
3 |
| Brand Reliability |
   |
3 |
| Total |
30 |
| The Cumberland line scored well in durability despite its thinner
wear surface. The colors and styles are basic, but this is a reasonable line
considering the price and durability. Certainly a fine value in this category
from Armstrong laminate! |
| Armstrong Nature’s Gallery Armalock |
| Color and Design |
   |
3 |
| Warranty |
    |
4 |
| Ease of Installation |
   |
3 |
| Durability |
     |
5 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
   |
3 |
| Price-to-Value Ratio |
    |
4 |
| Uniqueness |
  |
2 |
| Brand Reliability |
   |
3 |
| Total |
31 |
| Nature's Gallery with Armalock is a wide selection of styles and
colors, which I have to say, does a nice job. The overall scoring was positive
and the value again seems reasonable. It kind of feels weird to say that since
Armstrong has a history of being more of a brand that pushes the name and the
price to the higher levels. Although Armstrong doesn’t make their laminate
flooring themselves, they are doing a decent job of keeping control over the
process and product quality. |
| Armstrong Pacific Heights |
| Color and Design |
  |
2 |
| Warranty |
    |
4 |
| Ease of Installation |
   |
3 |
| Durability |
   |
3 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
   |
3 |
| Price-to-Value Ratio |
  |
2 |
| Uniqueness |
  |
2 |
| Brand Reliability |
   |
3 |
| Total |
26 |
| I am not sure what the point of Pacific Heights is. With only four
colors, it certainly doesn't present a wide selection. However, the looks within
the line up are fine and the product quality is middle of the road. Not a lot to
say about this one. |
| Armstrong Origins |
| Color and Design |
   |
3 |
| Warranty |
   |
3 |
| Ease of Installation |
   |
3 |
| Durability |
     |
5 |
| Customer Feedback |
   |
3 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
   |
3 |
| Price-to-Value Ratio |
   |
3 |
| Uniqueness |
   |
3 |
| Brand Reliability |
   |
3 |
| Total |
31 |
| Armstrong Origins is a solid player with EXTREMELY positive
durability scores. The slightly older visual stylings are the only tiny drawback
of what is an overall nice range of products. Armstrong did a nice job with the
quality here, but the patterns need some help! |
| BHK Click Glueless |
| Color and Design |
 |
1 |
| Warranty |
 |
1 |
| Ease of Installation |
   |
3 |
| Durability |
   |
3 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
   |
3 |
| Price-to-Value Ratio |
   |
3 |
| Uniqueness |
 |
1 |
| Brand Reliability |
 |
1 |
| Total |
20 |
| BHK had a nice spot in the laminate flooring market about 4-5
years ago. Today, they are a background player. This style of flooring is OLD!
Not bad, just dated. The value is okay for this range of laminate flooring, but
there is nothing remarkable about it. BHK floors are also made by a manufacturer
in Europe. |
| BHK Moderna Ceramico |
| Color and Design |
   |
3 |
| Warranty |
   |
3 |
| Ease of Installation |
  |
2 |
| Durability |
  |
2 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
    |
4 |
| Price-to-Value Ratio |
  |
2 |
| Uniqueness |
  |
2 |
| Brand Reliability |
 |
1 |
| Total |
23 |
| The BHK Moderna Ceramico line up is narrow, but has several nice
colors. This is a middle tier meat-and-potatoes selection for the Midwest, so I
am not sure why they give it a fancy Italian-sounding name. I bet it would sell
better if it was called BHK Mainstreet Ceramics. |
| BHK Moderna Lifestyle |
| Color and Design |
  |
2 |
| Warranty |
   |
3 |
| Ease of Installation |
  |
2 |
| Durability |
   |
3 |
| Customer Feedback |
   |
3 |
| Professional Feedback |
   |
3 |
| Moisture & Core |
   |
3 |
| Price-to-Value Ratio |
  |
2 |
| Uniqueness |
  |
2 |
| Brand Reliability |
 |
1 |
| Total |
24 |
| The Moderna Lifestyle line is not too bad. A bit overpriced for a
7mm - but it gets a REALLY high mark for its most popular color Black Ash. This
is a really nice design and certainly the best of what BHK has to offer. I
definitely give them high marks for this series of colors which shows that the
design team is focused on getting some of the more popular trends into the BHK
family. |
| BHK Moderna SoundGuard |
| Color and Design |
 |
1 |
| Warranty |
    |
4 |
| Ease of Installation |
   |
3 |
| Durability |
   |
3 |
| Customer Feedback |
   |
3 |
| Professional Feedback |
   |
3 |
| Moisture & Core |
 |
1 |
| Price-to-Value Ratio |
  |
2 |
| Uniqueness |
  |
2 |
| Brand Reliability |
 |
1 |
| Total |
23 |
| The Moderna SoundGuard adds an attached underlayment which bumps
up the price, but for some reason this product just barely passes the moisture
absorption test. I am not sure why BHK would switch cores which did fine in
other testing, but this is enough for me to avoid this product. Lifetime
warranty doesn’t mean much to me. |
| BHK It’s a Snap |
| Color and Design |
    |
4 |
| Warranty |
    |
4 |
| Ease of Installation |
   |
3 |
| Durability |
  |
2 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
 |
1 |
| Moisture & Core |
 |
1 |
| Price-to-Value Ratio |
  |
2 |
| Uniqueness |
  |
2 |
| Brand Reliability |
 |
1 |
| Total |
22 |
| The It's a Snap series from BHK Laminate is nice to look at, but
the product itself is not as tough as we think it could be. I really like the
wide color range which shows promise, but this is still a lower tier performer
compared to some of the other products out there. The BHK head honcho should add
a tougher wear layer to this and really go to market heavy. This could be a
great floor in the future. |
| BHK Tile |
| Color and Design |
  |
2 |
| Warranty |
    |
4 |
| Ease of Installation |
  |
2 |
| Durability |
   |
3 |
| Customer Feedback |
   |
3 |
| Professional Feedback |
   |
3 |
| Moisture & Core |
   |
3 |
| Price-to-Value Ratio |
  |
2 |
| Uniqueness |
  |
2 |
| Brand Reliability |
 |
1 |
| Total |
25 |
| BHK Tile doesn't make the top tier of any list at this point. A
lifetime warranty doesn't really make me feel any better either. The colors are
not even that great. This one is a pass. |
| BHK Moderna Vision |
| Color and Design |
 |
1 |
| Warranty |
   |
3 |
| Ease of Installation |
   |
3 |
| Durability |
   |
3 |
| Customer Feedback |
   |
3 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
   |
3 |
| Price-to-Value Ratio |
 |
1 |
| Uniqueness |
  |
2 |
| Brand Reliability |
 |
1 |
| Total |
22 |
| The BHK Moderna Vision is a limited selection of wider
plank-styled wood grains. The floors look fine and I think they carve out a nice
middle section of the line up. A bit overpriced in my opinion as well. Nothing
super notable. |
| Balterio Vitality |
| Color and Design |
 |
1 |
| Warranty |
  |
2 |
| Ease of Installation |
  |
2 |
| Durability |
   |
3 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
|
0 |
| Price-to-Value Ratio |
  |
2 |
| Uniqueness |
 |
1 |
| Brand Reliability |
 |
1 |
| Total |
16 |
| Vitality could have been great considering its price point. It
wears okay, but it failed the moisture absorption test. For some reason, the
Balterio products in general have a problem with this since 3 of 5 failed the
test with 1 of the remaining two coming within an inch of a failing
grade. |
| Balterio Ambassador |
| Color and Design |
   |
3 |
| Warranty |
   |
3 |
| Ease of Installation |
   |
3 |
| Durability |
   |
3 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
|
0 |
| Price-to-Value Ratio |
   |
3 |
| Uniqueness |
  |
2 |
| Brand Reliability |
 |
1 |
| Total |
22 |
| Balterio Ambassador also failed the moisture test. This is an
indication of a weak core board and not something that I would suggest people
put in their homes. The colors are okay and the wear is okay too -- but man, the
moisture! The guys in Balta, Europe are REALLY smart and have made a very
successful company there. I am not certain why their cores tested so poorly, but
it is enough to scare me away. |
| Balterio Ambassador Touch |
| Color and Design |
   |
3 |
| Warranty |
   |
3 |
| Ease of Installation |
   |
3 |
| Durability |
   |
3 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
|
0 |
| Price-to-Value Ratio |
   |
3 |
| Uniqueness |
  |
2 |
| Brand Reliability |
 |
1 |
| Total |
22 |
| Balterio Ambassador Touch failed the moisture test. It didn't just
fail, it failed with flamboyance. It almost appeared to be taunting the test.
Steer clear. Same as the Ambassador line in terms of wear and potential.
Yikes. |
| Balterio Reflexion |
| Color and Design |
   |
3 |
| Warranty |
   |
3 |
| Ease of Installation |
   |
3 |
| Durability |
   |
3 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
  |
2 |
| Price-to-Value Ratio |
   |
3 |
| Uniqueness |
  |
2 |
| Brand Reliability |
 |
1 |
| Total |
24 |
| Balterio Reflexion is the notable exception to the moisture
problems found with other Balterio styles. This comes in with a solid middle
level score in this area and decent wear ratings. Although offering a narrow
color line up, this is a solid little range of choices. My top pick in
Balterio’s selections. |
| Balterio Authentic Style |
| Color and Design |
   |
3 |
| Warranty |
   |
3 |
| Ease of Installation |
   |
3 |
| Durability |
  |
2 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
 |
1 |
| Price-to-Value Ratio |
   |
3 |
| Uniqueness |
  |
2 |
| Brand Reliability |
 |
1 |
| Total |
22 |
| Balterio Authentic Style has 4 colors that are very appealing.
Mid-grade. Weak on moisture as usual. If it wasn’t for the moisture, this floor
would have scored a lot better. I am hopeful when we test again next year we
will yield better results. |
| Columbia Classic Clic |
| Color and Design |
   |
3 |
| Warranty |
   |
3 |
| Ease of Installation |
   |
3 |
| Durability |
     |
5 |
| Customer Feedback |
   |
3 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
   |
3 |
| Price-to-Value Ratio |
  |
2 |
| Uniqueness |
   |
3 |
| Brand Reliability |
 |
1 |
| Total |
28 |
| Columbia Classic Clic really is a classic. It has a broad color
range and toughness to go along with it. I would certainly say this is my top
pick in the Columbia family. Columbia flooring as a company has faded into the
back of the pack over the past few years, but the classics never die. Columbia
doesn’t make their own flooring anymore either; but like many other brands
actual manufacturing is not a pre-requisite to making quality
flooring. |
| Columbia Clic |
| Color and Design |
   |
3 |
| Warranty |
    |
4 |
| Ease of Installation |
   |
3 |
| Durability |
    |
4 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
 |
1 |
| Moisture & Core |
|
0 |
| Price-to-Value Ratio |
 |
1 |
| Uniqueness |
  |
2 |
| Brand Reliability |
 |
1 |
| Total |
21 |
| I like the patterns in this series. It really shows that a great
design team worked like crazy on this product range. However, the floor failed
the moisture absorption test. That means it is over in my book. Too bad. I like
the patterns. |
| Columbia Colonial Clic |
| Color and Design |
  |
2 |
| Warranty |
    |
4 |
| Ease of Installation |
   |
3 |
| Durability |
   |
3 |
| Customer Feedback |
 |
1 |
| Professional Feedback |
 |
1 |
| Moisture & Core |
|
0 |
| Price-to-Value Ratio |
   |
3 |
| Uniqueness |
   |
3 |
| Brand Reliability |
 |
1 |
| Total |
21 |
| The Colonial Clic adds the 4-sided bevel with a narrow color
range. The looks are nice especially the 6" -wide which gives a more planked
appearance, but once again, Columbia products failed the moisture test. That is
not good. Therefore, this is a no go. |
| Columbia Traditional Clicette |
| Color and Design |
  |
2 |
| Warranty |
  |
2 |
| Ease of Installation |
   |
3 |
| Durability |
   |
3 |
| Customer Feedback |
 |
1 |
| Professional Feedback |
 |
1 |
| Moisture & Core |
|
0 |
| Price-to-Value Ratio |
   |
3 |
| Uniqueness |
  |
2 |
| Brand Reliability |
 |
1 |
| Total |
18 |
| The Traditional Clicette is well, traditional. Nothing fancy,
nothing out of the ordinary. This is a reasonable line up with reasonable
durability, but the moisture on the edge BARELY passed the test for maximum
allowable absorption. Not enough to risk in my book. |
| Mannington iCORE |
| Color and Design |
    |
4 |
| Warranty |
   |
3 |
| Ease of Installation |
  |
2 |
| Durability |
  |
2 |
| Customer Feedback |
   |
3 |
| Professional Feedback |
 |
1 |
| Moisture & Core |
     |
5 |
| Price-to-Value Ratio |
 |
1 |
| Uniqueness |
     |
5 |
| Brand Reliability |
   |
3 |
| Total |
29 |
| Unique. No doubt. Mannington iCORE is still the leader of the pack
when it comes to commercial flooring. Although its durability doesn't make a
full commercial rating in our abrasion lab test, it did just about hit the light
commercial level. In terms of moisture absorption resistance there is no equal.
Since the core is plastic it simply WILL NOT absorb water. The absorption rating
is untouchable by any other floor. I still think it is a bit overpriced, but if
you are doing a commercial area this is a top choice as long as you can wait for
it. Mannington is having lots of trouble with their laminate production so be
prepared to be patient. |
| Mannington Historic Click |
| Color and Design |
   |
3 |
| Warranty |
   |
3 |
| Ease of Installation |
   |
3 |
| Durability |
   |
3 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
   |
3 |
| Price-to-Value Ratio |
  |
2 |
| Uniqueness |
  |
2 |
| Brand Reliability |
   |
3 |
| Total |
26 |
| The Historic Click series from Mannington has some really nice
patterns and despite the older styling the patterns still work today. However,
the lower end of the durability scale is where this floor will be found along
with a host of problems getting the product at this point. Mannington is having
some serious issues with production quality. |
| Mannington M-Lock 88mm |
| Color and Design |
    |
4 |
| Warranty |
   |
3 |
| Ease of Installation |
  |
2 |
| Durability |
  |
2 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
  |
2 |
| Price-to-Value Ratio |
  |
2 |
| Uniqueness |
  |
2 |
| Brand Reliability |
   |
3 |
| Total |
24 |
| Mannington has a great design department, no doubt about that.
This series of patterns has been around for a long time, but still has a lot of
great potential. However, Mannington continues to face the challenge of
production, therefore I am only lukewarm on their products at the
moment. |
| Mannington NatureForm Click Plank |
| Color and Design |
    |
4 |
| Warranty |
   |
3 |
| Ease of Installation |
   |
3 |
| Durability |
    |
4 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
   |
3 |
| Moisture & Core |
 |
1 |
| Price-to-Value Ratio |
  |
2 |
| Uniqueness |
   |
3 |
| Brand Reliability |
   |
3 |
| Total |
28 |
| Another great selection of patterns from the Mannington design
team. I love the honey barn oak and its brothers and sisters. The looks are
great as usual. Although in this case, the durability is nice, the moisture
absorption rate is too close for comfort with the rating nearly hitting the
maximum allowable limit. That, combined with Mannington's supply issues, is
enough to pass on this for now. |
| Meyer Premier 7mm |
| Color and Design |
  |
2 |
| Warranty |
   |
3 |
| Ease of Installation |
 |
1 |
| Durability |
   |
3 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
 |
1 |
| Moisture & Core |
 |
1 |
| Price-to-Value Ratio |
    |
4 |
| Uniqueness |
 |
1 |
| Brand Reliability |
  |
2 |
| Total |
20 |
| The Meyer 7mm product actually scores well on abrasion resistance,
but nearly fails the moisture test. This is an okay line with a decent value,
but the moisture concern would make me pause. This flooring is made by a
European company too. The biggest problem I get back from customers is regarding
the installation so I would at least be cautious. |
| Meyer Prestige 8mm |
| Color and Design |
  |
2 |
| Warranty |
   |
3 |
| Ease of Installation |
 |
1 |
| Durability |
  |
2 |
| Customer Feedback |
 |
1 |
| Professional Feedback |
 |
1 |
| Moisture & Core |
   |
3 |
| Price-to-Value Ratio |
   |
3 |
| Uniqueness |
 |
1 |
| Brand Reliability |
  |
2 |
| Total |
19 |
| The Prestige 8mm product from Meyer does fine in terms of easily
passing the moisture test; but interestingly enough, it doesn't resist abrasion
as well as the 7mm cousin from Meyer. In terms of colors and styles, this is a
basic offering which can work for a lot of people. I have heard some feedback
about tough installation challenges on the job site. |
| Quickstep Perspective 4 Side Bevel |
| Color and Design |
    |
4 |
| Warranty |
   |
3 |
| Ease of Installation |
   |
3 |
| Durability |
    |
4 |
| Customer Feedback |
    |
4 |
| Professional Feedback |
   |
3 |
| Moisture & Core |
    |
4 |
| Price-to-Value Ratio |
   |
3 |
| Uniqueness |
     |
5 |
| Brand Reliability |
    |
4 |
| Total |
37 |
| The Quickstep Perspective 4-sided bevel is a great product and a
very innovative design. Although there are other flooring products and panels
with bevels, Quickstep added the bevel, which really gave their laminate an
added dimension. However, the bevel, in my opinion, is too big. It is still a
great floor though, so if the bevel doesn't bother you, there is no reason not
to check it out. A bit on the higher end of the scale in terms of price
however. |
| Quickstep Perspective Bevel Long Plank |
| Color and Design |
    |
4 |
| Warranty |
   |
3 |
| Ease of Installation |
   |
3 |
| Durability |
    |
4 |
| Customer Feedback |
    |
4 |
| Professional Feedback |
   |
3 |
| Moisture & Core |
    |
4 |
| Price-to-Value Ratio |
   |
3 |
| Uniqueness |
     |
5 |
| Brand Reliability |
    |
4 |
| Total |
37 |
| Most of the Quickstep Perspective long-sided bevel is more of the
same from the 4-sided cousin; but overall, a very tough floor. No downside here.
This is simply one of the best floors made. I would easily recommend this as a
leading flooring option! |
| Quickstep Clic |
| Color and Design |
 |
1 |
| Warranty |
 |
1 |
| Ease of Installation |
   |
3 |
| Durability |
    |
4 |
| Customer Feedback |
   |
3 |
| Professional Feedback |
   |
3 |
| Moisture & Core |
    |
4 |
| Price-to-Value Ratio |
    |
4 |
| Uniqueness |
   |
3 |
| Brand Reliability |
    |
4 |
| Total |
30 |
| Quickstep Clic is another style of flooring with a great
durability rating and good marks across the board even at such a low price
point. The colors are old school, but this line up represents a very decent
offering. The low warranty coverage has nothing to do with the product quality
and is just a way to make the price point more
affordable. |
| Quickstep Uniclic Long |
| Color and Design |
   |
3 |
| Warranty |
   |
3 |
| Ease of Installation |
    |
4 |
| Durability |
     |
5 |
| Customer Feedback |
   |
3 |
| Professional Feedback |
   |
3 |
| Moisture & Core |
    |
4 |
| Price-to-Value Ratio |
    |
4 |
| Uniqueness |
   |
3 |
| Brand Reliability |
    |
4 |
| Total |
36 |
| The Quickstep Uniclic Long Plank is incredibly tough. There are
few floors that match its durability. It scores well across the board. This, for
the money, is a great value. Another hit from Quickstep. The Belgium roots of
this company show through in its innovation and absolute uncompromising quality.
There are only a couple guys who come close. |
| Quickstep Uniclic Plank |
| Color and Design |
   |
3 |
| Warranty |
   |
3 |
| Ease of Installation |
    |
4 |
| Durability |
   |
3 |
| Customer Feedback |
   |
3 |
| Professional Feedback |
   |
3 |
| Moisture & Core |
    |
4 |
| Price-to-Value Ratio |
   |
3 |
| Uniqueness |
   |
3 |
| Brand Reliability |
    |
4 |
| Total |
33 |
| Quickstep Uniclic plank is another weird example of a brand with
almost the same kind of flooring, yet some of the testing, the results were a
bit vaguer. I would probably go with a different flooring from Quickstep rather
than this particular style. |
| Quickstep Unisound 10mm |
| Color and Design |
   |
3 |
| Warranty |
   |
3 |
| Ease of Installation |
  |
2 |
| Durability |
    |
4 |
| Customer Feedback |
   |
3 |
| Professional Feedback |
   |
3 |
| Moisture & Core |
 |
1 |
| Price-to-Value Ratio |
   |
3 |
| Uniqueness |
    |
4 |
| Brand Reliability |
    |
4 |
| Total |
30 |
| Quickstep makes great laminates, but this is the weakest player in
their line up. Almost failed the moisture test and is not really that great at
the abrasion resistance test (at least compared to other Quickstep options.)
Save the $$ and pick something different from
Quickstep. |
| Quickstep Steps Floor 7mm |
| Color and Design |
  |
2 |
| Warranty |
  |
2 |
| Ease of Installation |
   |
3 |
| Durability |
    |
4 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
   |
3 |
| Moisture & Core |
 |
1 |
| Price-to-Value Ratio |
    |
4 |
| Uniqueness |
  |
2 |
| Brand Reliability |
    |
4 |
| Total |
27 |
| The Steps range from Quickstep just barely passes the moisture
swell test, yet scores well in abrasion resistance. I wouldn't put this in the
top of the Quickstep line, but the price indicates that it is their entry level.
This is a riskier choice in the Quickstep family. |
| Quickstep Elegance 8mm |
| Color and Design |
  |
2 |
| Warranty |
   |
3 |
| Ease of Installation |
   |
3 |
| Durability |
    |
4 |
| Customer Feedback |
   |
3 |
| Professional Feedback |
   |
3 |
| Moisture & Core |
  |
2 |
| Price-to-Value Ratio |
   |
3 |
| Uniqueness |
  |
2 |
| Brand Reliability |
    |
4 |
| Total |
29 |
| Quickstep Elegance scored really great in abrasion resistance
again! But like a couple of their other products, the moisture test was a little
more ambiguous. I would feel better about Perspectives or Quickstep Long Plank,
especially at this price point. |
| Quickstep Uniclic Tiles |
| Color and Design |
 |
1 |
| Warranty |
   |
3 |
| Ease of Installation |
  |
2 |
| Durability |
  |
2 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
   |
3 |
| Price-to-Value Ratio |
   |
3 |
| Uniqueness |
 |
1 |
| Brand Reliability |
    |
4 |
| Total |
23 |
| The Quickstep Uniclic tiles are a reasonable package of colors
with a nice locking system. A good middle to upper tile product line is what
this series really represents. There are not enough good tile patterns in
laminate so this is a good option to at least balance out a couple of the other
brands that offer ceramic or stone patterns. |
| RoySol V-clic |
| Color and Design |
   |
3 |
| Warranty |
  |
2 |
| Ease of Installation |
   |
3 |
| Durability |
   |
3 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
   |
3 |
| Moisture & Core |
  |
2 |
| Price-to-Value Ratio |
   |
3 |
| Uniqueness |
   |
3 |
| Brand Reliability |
  |
2 |
| Total |
26 |
| This is a European brand that is trying to get a foothold in the
US. It is at the mid-level of laminate flooring. It has a 4-sided v-groove and
some decent patterns. Overall, I think it is an okay floor. Very limited
distribution however, so buying online makes sense. |
| True Grooved Collection |
| Color and Design |
    |
4 |
| Warranty |
   |
3 |
| Ease of Installation |
   |
3 |
| Durability |
   |
3 |
| Customer Feedback |
    |
4 |
| Professional Feedback |
    |
4 |
| Moisture & Core |
   |
3 |
| Price-to-Value Ratio |
   |
3 |
| Uniqueness |
    |
4 |
| Brand Reliability |
   |
3 |
| Total |
34 |
| True Grooved has a need for more colors, but the two beveled
options -- Roman Maple and Cheyenne Cherry -- are VERY well done. The colors and
bevels really give a sweet combination for a realistic looking floor. I wish
they had more colors to choose from. This floor is made by a different
manufacturer. |
| Westhollow South Pacific |
| Color and Design |
    |
4 |
| Warranty |
    |
4 |
| Ease of Installation |
    |
4 |
| Durability |
   |
3 |
| Customer Feedback |
    |
4 |
| Professional Feedback |
    |
4 |
| Moisture & Core |
   |
3 |
| Price-to-Value Ratio |
    |
4 |
| Uniqueness |
    |
4 |
| Brand Reliability |
   |
3 |
| Total |
37 |
| The narrow color line up leaves only a couple choices, but the
exotic stylings are very realistic. The smooth finish gives a very realistic
look, but makes the abrasion test results look a bit weak. The moisture test
results were excellent, making this a great middle tier floor in the 12mm line
up. This brand of flooring is made by a different
manufacturer. |
| Westhollow Classic |
| Color and Design |
    |
4 |
| Warranty |
  |
2 |
| Ease of Installation |
   |
3 |
| Durability |
    |
4 |
| Customer Feedback |
    |
4 |
| Professional Feedback |
   |
3 |
| Moisture & Core |
  |
2 |
| Price-to-Value Ratio |
   |
3 |
| Uniqueness |
    |
4 |
| Brand Reliability |
   |
3 |
| Total |
32 |
| The Westhollow Classic is a group of refreshed colors that stays
true to the core of the market. Again, it would be better if there was more
color selection, but overall this heavy-textured floor will do well against
pets. It also scored very well in the moisture tests. A solid
player. |
| Wilsonart Classic Glueless Plank |
| Color and Design |
   |
3 |
| Warranty |
   |
3 |
| Ease of Installation |
   |
3 |
| Durability |
   |
3 |
| Customer Feedback |
    |
4 |
| Professional Feedback |
    |
4 |
| Moisture & Core |
  |
2 |
| Price-to-Value Ratio |
   |
3 |
| Uniqueness |
   |
3 |
| Brand Reliability |
 |
1 |
| Total |
29 |
| This series, in general, does okay. Nothing crazy here, but a
solid player. Wilsonart would normally have a better brand reliability, but some
of their recent warranty decisions have really given me reason to caution any
Wilsonart buyer. Basically, they are trying to scare Internet flooring buyers by
suggesting that their warranty would have a more limited term than if they buy
their floor at the local stores. And yes, you’re right; the price at the local
stores is a lot higher than the online price. Why would they do this? You tell
me. Either way, the warranty on any product sold online is the same as any
product sold in normal stores. The federal Magnuson Moss act guarantees it! Any
flooring purchased at iFLOOR.com will absolutely maintain the full coverage. Why
Wilsonart wants to try to confuse the customer is beyond
me. |
| Wilsonart Classic Glueless Tiles |
| Color and Design |
   |
3 |
| Warranty |
   |
3 |
| Ease of Installation |
  |
2 |
| Durability |
   |
3 |
| Customer Feedback |
    |
4 |
| Professional Feedback |
    |
4 |
| Moisture & Core |
   |
3 |
| Price-to-Value Ratio |
   |
3 |
| Uniqueness |
   |
3 |
| Brand Reliability |
 |
1 |
| Total |
29 |
| Wilsonart has always maintained a very large selection of tile
looks and they have performed well over the course of time too. This line up is
no different. With the exception of Wilsonart's slacker Internet policy, I think
this is a reasonable line of products. This is one of my favorite tile series.
Wilsonart would normally have a better brand reliability, but some of their
recent warranty decisions have really given me reason to caution any Wilsonart
buyer. Basically, they are trying to scare Internet flooring buyers by
suggesting that their warranty would have a more limited term than if they buy
their floor at the local stores. And yes, you’re right; the price at the local
stores is a lot higher than the online price. Why would they do this? You tell
me. Either way, the warranty on any product sold online is the same as any
product sold in normal stores. The federal Magnuson Moss act guarantees it! Any
flooring purchased at iFLOOR.com will absolutely maintain the full coverage. Why
Wilsonart wants to try to confuse the customer is beyond
me. |
| Wilsonart Estate Plus Planks |
| Color and Design |
    |
4 |
| Warranty |
   |
3 |
| Ease of Installation |
   |
3 |
| Durability |
   |
3 |
| Customer Feedback |
   |
3 |
| Professional Feedback |
   |
3 |
| Moisture & Core |
    |
4 |
| Price-to-Value Ratio |
   |
3 |
| Uniqueness |
   |
3 |
| Brand Reliability |
 |
1 |
| Total |
30 |
| For durability, the Wilsonart Estate rivals the top flooring
options. The moisture test showed incredible resistance to water! This is a
great product. It boggles me that I have to tell you how great this product is
yet I know that if you call Wilsonart and ask them if you should buy at
iFLOOR.com, they will encourage you to buy at a local store which is all about
the price. Again, the only caveat related to Wilsonart is their anti-consumer
Internet policy. Wilsonart would normally have a better brand reliability, but
some of their recent warranty decisions have really given me reason to caution
any Wilsonart buyer. Basically, they are trying to scare Internet flooring
buyers by suggesting that their warranty would have a more limited term than if
they buy their floor at the local stores. And yes, you’re right; the price at
the local stores is a lot higher than the online price. Why would they do this?
You tell me. Either way, the warranty on any product sold online is the same as
any product sold in normal stores. The federal Magnuson Moss act guarantees it!
Any flooring purchased at iFLOOR.com will absolutely maintain the full coverage.
Why Wilsonart wants to try to confuse the customer is beyond
me. |
| Wilsonart Estate Plus Tile |
| Color and Design |
  |
2 |
| Warranty |
    |
4 |
| Ease of Installation |
  |
2 |
| Durability |
 |
1 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
 |
1 |
| Price-to-Value Ratio |
 |
1 |
| Uniqueness |
  |
2 |
| Brand Reliability |
 |
1 |
| Total |
18 |
| Wilsonart Estate Plus Tile is a dud. It nearly failed the moisture
test and didn't score well in abrasion either. I don't know what happened but
the numbers suggest that this should be avoided. The price is also nutty. AVOID.
Wilsonart would normally have a better brand reliability, but some of their
recent warranty decisions have really given me reason to caution any Wilsonart
buyer. Basically, they are trying to scare Internet flooring buyers by
suggesting that their warranty would have a more limited term than if they buy
their floor at the local stores. And yes, you’re right; the price at the local
stores is a lot higher than the online price. Why would they do this? You tell
me. Either way, the warranty on any product sold online is the same as any
product sold in normal stores. The federal Magnuson Moss act guarantees it! Any
flooring purchased at iFLOOR.com will absolutely maintain the full coverage. Why
Wilsonart wants to try to confuse the customer is beyond
me. |
| Wilsonart Duolink 7mm |
| Color and Design |
  |
2 |
| Warranty |
  |
2 |
| Ease of Installation |
  |
2 |
| Durability |
   |
3 |
| Customer Feedback |
   |
3 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
  |
2 |
| Price-to-Value Ratio |
   |
3 |
| Uniqueness |
  |
2 |
| Brand Reliability |
 |
1 |
| Total |
22 |
| I am sure that Duolink will be discontinued in the near future,
but it is a reasonable product line for now. Although the moisture resistance
isn't where I would like to see it, the product did pass. There are better
choices than this series, but there are worse choices too. Wilsonart would
normally have a better brand reliability, but some of their recent warranty
decisions have really given me reason to caution any Wilsonart buyer. Basically,
they are trying to scare Internet flooring buyers by suggesting that their
warranty would have a more limited term than if they buy their floor at the
local stores. And yes, you’re right; the price at the local stores is a lot
higher than the online price. Why would they do this? You tell me. Either way,
the warranty on any product sold online is the same as any product sold in
normal stores. The federal Magnuson Moss act guarantees it! Any flooring
purchased at iFLOOR.com will absolutely maintain the full coverage. Why
Wilsonart wants to try to confuse the customer is beyond
me. |
| Wilsonart Red Label Planks 8.1mm |
| Color and Design |
    |
4 |
| Warranty |
    |
4 |
| Ease of Installation |
   |
3 |
| Durability |
     |
5 |
| Customer Feedback |
    |
4 |
| Professional Feedback |
    |
4 |
| Moisture & Core |
   |
3 |
| Price-to-Value Ratio |
    |
4 |
| Uniqueness |
     |
5 |
| Brand Reliability |
 |
1 |
| Total |
37 |
| Wilsonart Red Label. Wow. The price makes me say wow, but I will
tell you there are only a couple other floors that tested this well in abrasion
resistance. It also performed well in the moisture resistance test. This is a
home run, but wow. The value is there because the product is built so well. Wow.
Did I mention that I like this product? Wilsonart would normally have a better
brand reliability, but some of their recent warranty decisions have really given
me reason to caution any Wilsonart buyer. Basically, they are trying to scare
Internet flooring buyers by suggesting that their warranty would have a more
limited term than if they buy their floor at the local stores. And yes, you�re
right; the price at the local stores is a lot higher than the online price. Why
would they do this? You tell me. Either way, the warranty on any product sold
online is the same as any product sold in normal stores. The federal Magnuson
Moss act guarantees it! Any flooring purchased at iFLOOR.com will absolutely
maintain the full coverage. Why Wilsonart wants to try to confuse the customer
is beyond me. |
| Wilsonart Red Label Woods 8.4mm |
| Color and Design |
    |
4 |
| Warranty |
    |
4 |
| Ease of Installation |
   |
3 |
| Durability |
    |
4 |
| Customer Feedback |
    |
4 |
| Professional Feedback |
    |
4 |
| Moisture & Core |
   |
3 |
| Price-to-Value Ratio |
    |
4 |
| Uniqueness |
     |
5 |
| Brand Reliability |
 |
1 |
| Total |
36 |
| The Wilsonart Red Label products look cool. The core board, the
backer and whole presentation are nice and obviously well thought out. This is
another nice product that will push the upper price points. Wilsonart would
normally have a better brand reliability, but some of their recent warranty
decisions have really given me reason to caution any Wilsonart buyer. Basically,
they are trying to scare Internet flooring buyers by suggesting that their
warranty would have a more limited term than if they buy their floor at the
local stores. And yes, you’re right; the price at the local stores is a lot
higher than the online price. Why would they do this? You tell me. Either way,
the warranty on any product sold online is the same as any product sold in
normal stores. The federal Magnuson Moss act guarantees it! Any flooring
purchased at iFLOOR.com will absolutely maintain the full coverage. Why
Wilsonart wants to try to confuse the customer is beyond
me. |
| Wilsonart Red Label Stones 8.4mm |
| Color and Design |
    |
4 |
| Warranty |
    |
4 |
| Ease of Installation |
  |
2 |
| Durability |
    |
4 |
| Customer Feedback |
    |
4 |
| Professional Feedback |
    |
4 |
| Moisture & Core |
    |
4 |
| Price-to-Value Ratio |
    |
4 |
| Uniqueness |
     |
5 |
| Brand Reliability |
 |
1 |
| Total |
36 |
| Red Label from Wilsonart in the stone look is one of the most
durable stone products available. This is a Made-in-the-USA line that blows away
the competition. With the exception of Wilsonart’s attempts to inflate the
prices, I think this is a great choice. Wilsonart would normally have a better
brand reliability, but some of their recent warranty decisions have really given
me reason to caution any Wilsonart buyer. Basically, they are trying to scare
Internet flooring buyers by suggesting that their warranty would have a more
limited term than if they buy their floor at the local stores. And yes, you’re
right; the price at the local stores is a lot higher than the online price. Why
would they do this? You tell me. Either way, the warranty on any product sold
online is the same as any product sold in normal stores. The federal Magnuson
Moss act guarantees it! Any flooring purchased at iFLOOR.com will absolutely
maintain the full coverage. Why Wilsonart wants to try to confuse the customer
is beyond me. |
| Wilsonart Red Label Hand Scraped 8.4mm |
| Color and Design |
    |
4 |
| Warranty |
    |
4 |
| Ease of Installation |
   |
3 |
| Durability |
 |
1 |
| Customer Feedback |
    |
4 |
| Professional Feedback |
   |
3 |
| Moisture & Core |
    |
4 |
| Price-to-Value Ratio |
    |
4 |
| Uniqueness |
     |
5 |
| Brand Reliability |
 |
1 |
| Total |
33 |
| This is a unique floor, but not worth the money and doesn't wear
particularly well. Wilsonart would normally have a better brand reliability, but
some of their recent warranty decisions have really given me reason to caution
any Wilsonart buyer. Basically, they are trying to scare Internet flooring
buyers by suggesting that their warranty would have a more limited term than if
they buy their floor at the local stores. And yes, you’re right; the price at
the local stores is a lot higher than the online price. Why would they do this?
You tell me. Either way, the warranty on any product sold online is the same as
any product sold in normal stores. The federal Magnuson Moss act guarantees it!
Any flooring purchased at iFLOOR.com will absolutely maintain the full coverage.
Why Wilsonart wants to try to confuse the customer is beyond
me. |
| Costco Harmonics |
| Color and Design |
 |
1 |
| Warranty |
  |
2 |
| Ease of Installation |
   |
3 |
| Durability |
   |
3 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
 |
1 |
| Moisture & Core |
   |
3 |
| Price-to-Value Ratio |
  |
2 |
| Uniqueness |
 |
1 |
| Brand Reliability |
   |
3 |
| Total |
21 |
| Costco sells miles and miles of this flooring. You can find better
looking floors at similar price points. There is nothing critically wrong with
the floor except the patterns are old and ugly. The price/value ratio is also
lower than I would have expected from Costco. This floor is made by a different
manufacturer. |
| Home Depot Traffic Master |
| Color and Design |
 |
1 |
| Warranty |
   |
3 |
| Ease of Installation |
  |
2 |
| Durability |
   |
3 |
| Customer Feedback |
 |
1 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
   |
3 |
| Price-to-Value Ratio |
  |
2 |
| Uniqueness |
 |
1 |
| Brand Reliability |
   |
3 |
| Total |
21 |
| Home Depot works with a major manufacturer to make the Traffic
Master line and I have to say, overall, it is a solid middle player. There are
better-priced options to be sure when comparing apples to apples, but this is a
reasonable floor. |
| Home Depot Pergo Presto |
| Color and Design |
  |
2 |
| Warranty |
  |
2 |
| Ease of Installation |
  |
2 |
| Durability |
  |
2 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
 |
1 |
| Moisture & Core |
  |
2 |
| Price-to-Value Ratio |
 |
1 |
| Uniqueness |
  |
2 |
| Brand Reliability |
   |
3 |
| Total |
19 |
| For some reason, Pergo Presto is made by someone other than Pergo.
I am sure there are good reasons. This particular product is fine for an entry
level option, but nothing else screams “Pick Me.” Being a Home Depot exclusive,
you can imagine that it is not priced competitively. |
| Home Depot Dupont Real Touch |
| Color and Design |
  |
2 |
| Warranty |
   |
3 |
| Ease of Installation |
  |
2 |
| Durability |
  |
2 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
   |
3 |
| Price-to-Value Ratio |
  |
2 |
| Uniqueness |
   |
3 |
| Brand Reliability |
   |
3 |
| Total |
24 |
| Home Depot worked to get a major brand like Dupont to lend its
name to this flooring, which Dupont neither makes, nor distributes, nor sells.
The flooring is made by a major US manufacturer and it looks nice enough, but
what does the name Dupont mean to you? If it sounds like it adds credibility,
then it probably also adds a slice of the pie for our friends at Dupont. How
does that help you? The abrasion resistance is not as good as I expected and I
would probably choose Traffic Master if I were forced to select a floor from
Home Depot. (But why would I be?) |
| Lowe's Armstrong Swift Lock |
| Color and Design |
  |
2 |
| Warranty |
   |
3 |
| Ease of Installation |
  |
2 |
| Durability |
   |
3 |
| Customer Feedback |
 |
1 |
| Professional Feedback |
   |
3 |
| Moisture & Core |
   |
3 |
| Price-to-Value Ratio |
  |
2 |
| Uniqueness |
   |
3 |
| Brand Reliability |
   |
3 |
| Total |
25 |
| Lowe’s carried SwiftLock for awhile and seems to be wishy washy if
they are going to continue to carry it or not. I honestly can't get a straight
answer. I do, however, find that it tests well, yet the customer feedback I get
about it is VERY negative. I don't know where the gap
is. |
| Lowe's Pergo Signature |
| Color and Design |
 |
1 |
| Warranty |
   |
3 |
| Ease of Installation |
   |
3 |
| Durability |
   |
3 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
   |
3 |
| Price-to-Value Ratio |
  |
2 |
| Uniqueness |
  |
2 |
| Brand Reliability |
   |
3 |
| Total |
24 |
| Pergo Signature-- which is not made by Pergo directly-- is
middle-grade flooring disguised as high-end flooring by the price tag. There are
better values, including Pergo Select. Pergo Select outperforms Pergo Signature
in every category including, scratch resistance, abrasion resistance and
moisture resistance. The Signature line is not a terrible floor, it is okay. But
the additional attached underlayment is not worth the extra money. My advice --
buy Pergo Select and get a good cork underlayment if you want a premium floor.
(It will end up costing you about the same as Signature.) I am biased, however,
since this is a Lowe’s exclusive. (But my lab results are not biased. They are a
fact.) |
| Carpet One Liz Claiborne |
| Color and Design |
   |
3 |
| Warranty |
   |
3 |
| Ease of Installation |
   |
3 |
| Durability |
   |
3 |
| Customer Feedback |
   |
3 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
  |
2 |
| Price-to-Value Ratio |
 |
1 |
| Uniqueness |
   |
3 |
| Brand Reliability |
  |
2 |
| Total |
25 |
| Obviously, Liz Claiborne is not out in her garage making flooring.
Now that I think of it, I am not sure if there is even a real person named Liz
Claiborne. This is a marketing label that Carpet One uses very effectively to
offer some interesting flooring choices that are exclusive to Carpet One
members. Overall, the floor is a middle level laminate, although the moisture
absorption resistance is not as good as it could be. Overall, I think it is
okay, but overpriced based on the lack of competition. This is made by a
different manufacturer. |
| Pergo Select Planks & Tiles |
| Color and Design |
    |
4 |
| Warranty |
    |
4 |
| Ease of Installation |
    |
4 |
| Durability |
    |
4 |
| Customer Feedback |
    |
4 |
| Professional Feedback |
    |
4 |
| Moisture & Core |
    |
4 |
| Price-to-Value Ratio |
   |
3 |
| Uniqueness |
   |
3 |
| Brand Reliability |
   |
3 |
| Total |
37 |
| As far as I know, Pergo still actually makes this floor. I am not
a hundred percent positive at this point because things keep changing. However,
the floor itself has been a hit from the beginning. It has a better wear surface
in terms of scratch resistance and overall durability than many of the
competitors, including Pergo Signature and other Pergo styles at big box stores.
It has a simple locking system and a nice range of colors and
styles. |
| Pergo Accolade |
| Color and Design |
   |
3 |
| Warranty |
   |
3 |
| Ease of Installation |
   |
3 |
| Durability |
   |
3 |
| Customer Feedback |
  |
2 |
| Professional Feedback |
  |
2 |
| Moisture & Core |
  |
2 |
| Price-to-Value Ratio |
  |
2 |
| Uniqueness |
  |
2 |
| Brand Reliability |
   |
3 |
| Total |
25 |
| Pergo Accolade is made by a major North American manufacturer (not
Pergo) and is a solid middle player in terms of quality and patterns. This is a
standard laminate floor offering, so nothing super
special. |
| Pergo Paradigm |
| Color and Design |
   |
3 |
| Warranty |
   |
3 |
| Ease of Installation |
  |
2 |
| Durability |
   |
3 |
| Customer Feedback |
   |
3 |
| Professional Feedback |
   |
3 |
| Moisture & Core |
    |
4 |
| Price-to-Value Ratio |
    |
4 |
| Uniqueness |
     |
5 |
| Brand Reliability |
   |
3 |
| Total |
33 |
| Innovation used to be part of the way things worked at Pergo so it
is not surprising to see Paradigm, which is a VERY unique product. Pergo was too
slow to get rid of the glue only method and instead criticized click floors. But
ultimately they switched to a click system. In the past, Pergo was too slow to
eliminate their chipboard core material rather than switch to the now standard
HDF (which, again, they ultimately made the change to). Now I wonder if Pergo
will turn the tables on the competition using this hybrid of a click and a glue.
The Paradigm is a one-of-a-kind “pre-glue” and click floor. Basically, you use a
bottle of water that is the activator for the already applied glue on the
T&G. Then, you click the floor together like other glueless applications.
Pergo claims a much greater tensile strength and sealing performance as a result
of this very innovative technique. Kudos to the team at Pergo for getting back
on the innovation horse! Pergo’s new 4-in-1 transitions are also very
innovative, combining the most commonly used pieces into one Transformer-like
kit. Very cool. |
My final comments:I hope you have found this work to be useful to you.
My overall approach to consumer education is the basis for my company and our
selling philosophy. I highly encourage you to consider using iFLOOR.com as a
possible resource for your future flooring needs. Your ability to combine
knowledge with low pricing is absolutely great for you. Your project will be a
success because you have researched, planned and prepared wisely for it. I wish
you the very best luck. Once you have purchased your new flooring, remember that
area rugs are a great way to finish off the room, also available at iFLOOR.com .
If you would please bookmark this article and direct as many of your friends,
family and co-workers to it, that would be a great favor to me and them! Friends
don’t let friends go crazy while floor shopping.
Please direct any comments to
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
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spam as a result of publishing my email on the Internet. I do try to read and
respond to every message I get. Thanks!
Steve Simonson
iFLOOR.com |